There’s a certain magic in working with your hands. For Amy Woulfe, the founder of Wolf Blossom, it began with a chance find: a piece of leather at a local thrift store. What started as a simple project—turning the leather into a rough-and-ready bag—quickly grew into something more. Amy had found her medium, and the seed for Wolf Blossom was planted.
Building a handcrafted business
From her home on the West Coast, Woulfe has established a thriving small, independent leather-goods business. She lovingly hand stitches purses, bags, and accessories, each telling a story of dedication, learning, and the joy of turning raw materials into something beautiful.
Learning the craft
Woulfe’s journey into leatherworking wasn’t a straight path. Eager to dive in, she took a job at Viberg Boot in Victoria, BC, a family-run business known for its exceptional work. There, Woulfe spent her days learning the intricate arts of sewing and leatherworking under the mentorship of experienced leather artisans. She admits that it was tough to break through at first, but, with persistence and passion, she earned her place in the sewing department.
“It was a dream come true,” Woulfe recalls. “I was able to immerse myself in the craft, but deep down, I always knew that the end goal was to have my own brand. Wolf Blossom became the manifestation of that dream.”
The meaning behind Wolf Blossom
The wolf is often a symbol of creativity, and it holds a special significance for Woulfe. Its free-spirited nature echoes her desire to carve out her own path in the world of handmade goods. The name Wolf Blossom comes from a recurring theme in her dreams—of wolves guiding her toward her next step. The name captures the duality of her work: the raw, untamed energy of the wolf, paired with the delicate, ever-evolving nature of creativity.
Craftsmanship in a mass-produced world
In a world dominated by mass production, Woulfe’s pieces stand apart because they are more than just functional—they’re personal. Each item is designed to be both beautiful and durable. Her vision for Wolf Blossom isn’t just about selling bags; it’s about offering customers a piece of craftsmanship they can connect with.
“My goal is to create items that people will cherish,” Woulfe says. “These are pieces you can carry through life. They’re made to last, to become a part of your story.”
