JoAnne McElroy, owner of Jipsi Tree clothing line, enjoys life in Cumberland. She loves trail running, hiking, and swimming, is very passionate about health and longevity, and revels in the Cumberland Forest and the surrounding mountains. She also dabbles in picture-taking, and was always the girl with a camera in hand. You’ll find her at her shop on Dunsmuir or out on the Cumberland trails.
TAKING THE PLUNGE
On January 1, 2019, a large group of adventurous Cumberland residents gathered on the shores of Comox Lake. Celebrating the New Year, we were there to jump into the frigid water. The first-ever recorded “Polar Bear Dip” took place in Boston in 1904, and the tradition has since spread throughout Canada, the United States, and […]
Words by Joanne McElroyPhoto by Jenn Dykstra