Keith Parry is a music entrepreneur. He has been running Vancouver’s Scratch Records label—managing distribution and the store—for 25 years, with releases by Black Mountain, Destroyer, and Thor. He is a drummer who has recorded and/or toured with Neko Case, Pink Mountaintops, Superconductor, The Gay, Vic Chesnutt, Jad Fair, and others. Keith, as manager of the CV Curling Centre (CVCC), has had a large role in the enormous growth of curling in the Valley through strategies of fun and diversity. The CVCC was recently named Curling Center of the Year, and Keith was named Administrator of the Year by Curl BC. He hosts musical and cultural events, and plays drums in Cumberland band Thunder Lizard. Keith loves cats, writing, film, and the nearby and always amazing outdoors.